Kevin Durant, an All-Star for the Phoenix Suns, has signed a lifetime contract with Nike, becoming the third NBA player to do so, as he disclosed on Boardroom on Friday.
The monetary specifics of the transaction were kept confidential.
“When I signed with Nike for the first time, I couldn’t have thought of how far we’d go in our collaboration. “We’ve done amazing work creatively and philanthropically,” Durant stated in a post on Boardroom, the media site he co-founded. “Boardroom” is a media organization. “We have done a remarkable job in terms of our artistic output and charitable contributions. Together, we have seen a lot of the globe and established a successful company that will endure for all of time. I can’t wait to see what the future holds, and it’s an honor to be included in such an exclusive company with this transaction.
This is Durant’s 15th season in the NBA, and he has already been selected for the All-Star game 13 times. In the first round of the playoffs, he guided the Phoenix Suns to a victory against the Los Angeles Clippers in their series.
In 2007, he was a rookie in the NBA when he landed an endorsement agreement with Nike. Although the sixteenth pair of Kevin Durant shoes are on the way, his relationship with the company extends beyond shoe design. Nike shows its support for Kevin Durant’s dedication to charity by providing funding to the Kevin Durant Charity Foundation, which helps develop basketball at the youth level.
According to John Slusher, executive vice president of global sports marketing for Nike, “Kevin Durant has been an important part of the Nike family for the past 16 years.” Durant is widely considered one of the world’s finest basketball players. “We are excited about the opportunity to continue to serve the upcoming generation of athletes together.”
